Core Intent Consulting
Visual brand development
Brian Lewis, founder of Core Intent Consulting, needed a brand that reflected his strategic method for developing a strong, aligned brand and organizational structure for his clients: Cause as Compass™. The final logo represents the innermost strategy (the 'core intent') that guides leadership, radiates outward and informs internal operations and external outreach.
I created a flexible brand system that can be adjusted to appeal to a wide variety of target audiences, as Brian's insights can benefit organizations across a multitude of industries. He needed something professional but approachable, and the vibrant and friendly color palette and font pairings are perfectly suited to his personality and leadership style.
From the client:
"You know those people with whom you would work whenever given the opportunity ... because they're not only talented, but also incredibly insightful, truly genuine, and a blast to collaborate with? Yeah, that's Brianne! We worked together at ISTE and have since found ourselves collaborating on projects in a whole new context. She brings a unique skill set and perspective to her work, all of which is driven by her strategic lens and calm, reflective approach. I recommend Brianne at the highest possible level."
– Brian Lewis, Principal | Core Intent Consulting
