Juniper Co.

Visual brand development

Juniper Co. partners with communities to strengthen the ecosystems that support youth and nonprofits. I developed a full visual identity system grounded in the metaphor of roots and pathways, symbolizing support, growth and interconnectedness. 

Beyond the core logo, the system includes a custom suite of branded assets, including organic patterns; a website; a flexible presentation deck template; a report layout for long-form content; and letterhead for day-to-day communication. A welcoming color palette, lived-in photography and practical typography complete the system. Juniper Co. now has a brand that feels grounded, hopeful and ready to scale impact.